Sell online in the non-EU Balkans. We handle everything after you pack the parcel.
Cash on delivery, customs, fiscalisation, local couriers, taxes and returns. One specialised team for all seven markets.
500,000+ parcels delivered · 10+ years in cross-border e-commerce · live in 2-4 weeks
Why most online sellers never enter the non-EU Balkans.
The EU is one market. These seven countries are seven different ones - each with its own customs, tax office, couriers and laws. This is the list a seller faces when going alone.
- Cash at the doorFor a normal online shop, 8 in 10 parcels are paid in cash on delivery. Without a local setup you cannot offer it, and you lose most of your buyers.
- Customs, every single dayEvery shipment needs the right invoices, product codes and declarations. One wrong code and the truck waits at the border.
- A local companyA company in the country, a VAT number, a local bank account and a local bookkeeper.
- Fiscal receiptsEvery sale must be reported to the tax office through the state's fiscal system. Each country has its own.
- 20+ couriersEach with its own system, its own labels and its own rules. Most of them are not built for foreign sellers.
- Local buyers, local expectationsFast delivery, easy returns within legal deadlines, and a shop that feels local. Different in every country.
- Rules that changeLaws change often, with little notice. And not every rule is written down.
- The one person who knows it allYou train one employee for all of this. Then that person leaves.
Most sellers look at this list and give up. That is why these markets are still wide open.
You sell. We do the rest.
You keep doing what you already do well. Everything on that list becomes our work.
- Translate your shop
- Run your ads
- Pack the orders
- Talk to your customers
- Take over the parcels at your warehouse, your hub, or anywhere in between
- Collect cash on delivery and send it to your account
- Clear customs
- Handle fiscalisation and local tax
- Deliver with the best local couriers
- Manage returns
- Deal with local authorities for you
You get: delivered orders and money in your account.
Your customers stay yours.
We work behind the scenes and never stand between you and your buyers. Your shop, your brand, your customer service. We help only where a local is needed - with customs, couriers and authorities.
Live in 2-4 weeks.
Start with one market or all seven. Same setup, same team.
We grow when you grow.
No fixed monthly fee. A one-time setup per market pays for the work to get you live. After that, we take a small commission on your sales. The more you sell, the more we both earn.
Built for volume.
From the first parcel to thousands a day. One brand, month by month, over two years.
“I would say: job extremely well done.”The brand's owner, after comparing January to August 2026 with the same months of 2025.
Seven markets, one setup.
18.8 million people and very few foreign shops. Each country has its own habits, rules and chances - we know them one by one. Start with one market or open all seven at once: same connection, same contact, same contract.
| Market | People | Shop online | E-commerce / year |
|---|---|---|---|
| SerbiaThe largest market in the region | 6.6M | 62% | €813M |
| Bosnia and HerzegovinaThe second-largest online market | 3.4M | 50% | €658M |
| MoldovaSpends more in foreign e-shops than in local ones | 2.4M | ~50% | €281M |
| Albania3 in 4 online buyers pay cash at the door | 2.4M | 41% | €272M |
| North Macedonia56% shop online, most of them in local shops | 1.8M | 56% | €251M |
| KosovoUses the euro - no currency risk | 1.6M | 58% | ~€200M |
| MontenegroThe most open buyers: 39% also order from EU shops | 0.6M | 45% | €102M |
| Seven markets | 18.8M | 54% | €2.5B+ |
Sources: Eurostat 2025, ECDB 2025, AmCham Moldova 2025, Kosovo Agency of Statistics. ~ = our estimate.
of online buyers in the region buy from local shops, depending on the market (Eurostat 2023).
of online buyers pay cash on delivery, depending on the market (World Bank Global Findex). Without a local setup, you cannot offer it.
Goran Dimitrijević
Founder of BalkanOpener
More than ten years of taking online brands into new markets across Central and South-East Europe - and an insider's understanding of how business is done in each of them.
As expansion director at ARTMIE, he opened 10 new markets in 5 years, helping the company grow from €1M to over €8M a year. Today he leads BalkanOpener and the partner network behind it.
Serbian as mother tongue
Masaryk University, Brno
Where you may have met him
Behind BalkanOpener: a hand-picked partner in every field and every market - transport, customs agents, couriers, payment providers, bookkeepers and lawyers - all connected to one system.
Tell us about your shop.
We will tell you honestly if these markets make sense for you. 30 minutes: which markets fit your products, what volume to expect, and what it takes to start.
Prefer email? Write to hello@balkanopener.com